I helped launch the promotional campaign for rising star Luka Dončić - LD7 by creating his first-ever promo material that would set the foundation for his emerging brand.

The solution, a yearly calendar, was designed to be simple yet impactful, putting Luka and his brand at the forefront. Twelve carefully chosen photographs were applied to each month of the year, creating a clean, flame-like aesthetic that showcases his marvellous, dynamic game, one that continues to amaze us to this very day. 

Following the success of the calendar, the promotional line expanded to include merchandise such as caps, t-shirts, mini hoops, and other branded products, establishing a cohesive visual identity. An important element was that all materials, paper, textiles, and printing were sourced from Slovenia, adding meaningful local value and honouring Luka's roots.